ProtoPixel was the technology behind the interactive experience created for the presentation of the Seat Ibiza BeatsAudio in Barcelona. For the first time visitors and influencers were able to interact and control the iconic Torre Glòries with a music app integrated in the new cars. The ProtoPixel platform made possible to engage participants, showcase the car features in a memorable way, and expose the brand to thousand of visitors in a unique way.
Credits: c14torce, Tigrelab, Imanol Gomez, Mathieu Bosi, ProtoPixel
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